Get Your Head Out of the Clouds and into the Cloud

Connectivity

Get Your Head Out of the Clouds and into the Cloud


Daniel Allen, CEO

By basing your telecoms and IT services in the cloud, you take the pressure off your internal IT functions and place the onus on much broader shoulders.

When my team suggested writing a blog about the cloud, I have to be honest, I resisted. Frankly, I felt that it had been done to death. As have all the ‘old chestnut’ issues like security that orbit the ‘planet’ of the cloud without wishing to mix up my meteorological and space metaphors. There are even many articles, like this one trying to dispel the myths of the cloud. We’ve been talking about the cloud for years it seems – decades it turns out.

But what you may not know (and clearly I’m not speaking to the geeks right now), is that the cloud as a name exists because that’s what IT people used to draw when they were referring to that amorphous, indescribable and chaotic thing called, ‘the web’.

Nowadays, thankfully, cloud computing is now a much more defined entity and it is rapidly becoming an everyday part of our lives. It value is unarguable, as this post from SAP explores.

Those arguments are largely moot: businesses accept that IT systems can now be delivered efficiently and effectively through the cloud. And the benefits are clear. By basing your telecommunications and IT services in the cloud, you take the pressure off your internal IT functions and place the onus on much broader shoulders like those of SIPCOM.

Ironically, all the talk of the cloud has had the opposite effect of the industry’s original intention: the discussion has made complicated something that should have been inherently simple.

I think the wider industry also has to take its share of the blame here: various manufacturers have confused and bamboozled their audiences in ways by talking about public and private clouds and a range of other technologies. What they should have been doing is saying, actually the concept is simple; it’s the implementation where you can afford to be more adventurous and sophisticated.

Take CRM as an example. We help our clients battle through their CRM environments, delving and foraging through all their templates and systems to extract the value. We then help them port that value over to a cloud based environment. We then build in automation approaches and thanks to the massive datacentres that we’ve invested in, can promote high levels of resilience.

At SIPCOM, we can even help our customers reduce their IT costs and exposures by paying off existing service agreements and replacing them with a far more logical set of arrangements. We can also help to reduce the confusion referred to in articles like this one.

We provide a range of cloud services, hosted PBX and the usual suspects like Microsoft Exchange, Microsoft Lync and SIP trunking. But unlike many of our rivals, our expertise is in taking the cloud to the next level. We work with our customers in the development of cloud-based IP that pulls all our clients’ applications together into a more coherent whole.

This enables us to deal with our customers in 64 countries to realise their bespoke requirements so they really can get their heads out of the clouds and really get into the cloud.

Let our experts creat a customer solution to meet your business needs.

North America

+1 (718) 766 7960

EMEA

+44 (0) 203 328 5000


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